I produce virtual reality content that is beautiful, immersive and technically optimised in all areas. In addition to room-scale interactive VR I have developed a powerful new format called VRce (VR curated experience), for delivering VR in a controlled and predictable way. This is ideal for education, engagement and communication purposes, where large numbers of participants are common, such as at a conferences or public events. The VRce format provides all the power of VR with goose-bump inducing experiences, whilst remaining exceptionally comfortable and easy for anyone. VRces are experienced either seated or standing and require no intervention from the user.